Privacy Policy

Information We Collect
We may collect the following types of personal information:
• Contact Information: Your name, email address, phone number, and mailing address when you submit a contact or quote request form.
• Project Information: Details about your roofing or exterior project, including property address, service type, and any notes you include in form submissions.
• Communication Records: Records of emails, phone calls, or messages you send to us.
• Technical Data: Your IP address, browser type, operating system, referring URLs, and pages visited on our website, collected automatically through cookies and analytics tools.
• Usage Data: Information about how you interact with our website, including time spent on pages and links clicked.

How We Collect Information
We collect information in the following ways:
• Directly from you when you fill out a contact form, request a quote, subscribe to our blog, or call our office.
• Automatically through cookies, web beacons, and analytics tools such as Google Analytics when you browse our website.
• From third-party tools including our form provider and financing partner (FinanceIt) when you interact with embedded tools or services on our site.

How We Use Your Information
Elgin Roofing uses your personal information to:
• Respond to your inquiries and provide the roofing or exterior services you have requested.
• Prepare and deliver estimates, quotes, invoices, and project-related communications.
• Process financing applications in partnership with FinanceIt.
• Send you relevant information about our services, promotions, or blog content (only where you have opted in or where permitted by law).
• Improve our website content, user experience, and marketing effectiveness through analytics.
• Track form submissions and website interactions to measure marketing performance.
• Comply with applicable legal obligations.

Cookies and Analytics
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device by your browser.
We use Google Analytics to understand how visitors use our website. Google Analytics may collect data such as your IP address, browser type, pages visited, and session duration. This data is processed by Google in accordance with their Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout.
Our contact forms include tracking to attribute submissions to specific marketing channels or campaigns. This tracking is used internally to improve our marketing and does not involve selling your data to third parties.
You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our website.

Disclosure of Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
• Service Providers: With trusted third-party vendors who assist us in operating our website, processing forms, delivering communications, or providing financing options (including FinanceIt). These providers are contractually obligated to protect your information.
• Legal Requirements: When required by law, court order, or government authority, or to protect the rights, property, or safety of Elgin Roofing, our customers, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified of any such change.

Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to provide ongoing services, or as required by applicable law. Customer and project records are typically retained for a minimum of seven years in accordance with Canadian tax and business record requirements.

Your Rights
As a resident of Ontario or Canada, you have the following rights under applicable privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA):
• The right to access the personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to withdraw consent for non-essential communications at any time.
• The right to request deletion of your personal information, subject to legal retention requirements.
To exercise any of these rights, please contact us at office@elginroofing.ca or call +1 (519) 808-4201. We will respond to verified requests within 30 days.

Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include secure form transmission (SSL/TLS encryption), restricted access to personal data within our organization, and use of reputable third-party service providers with established security practices.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Third-Party Links
Our website may contain links to third-party websites including our social media profiles (Instagram, YouTube, TikTok) and partner sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

Children's Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete it.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The updated policy will be posted on this page with a revised effective date. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.